Tinnacity User Group (TUG) — October 12-14, 2026

Product Strategy

See Where Tinnacity Is Heading

Gain early insights into product direction, upcoming feature releases, and high-level strategy.

First-look access to Year in Review metrics and top features shipped in 2025-2026
Deep dives into AI features, Connected MCP, and practical Claude & ChatGPT integrations
Executive perspective on industry business trends and platform navigation

Live Demos

Master New Workflows & Features

Interactive walkthroughs covering core tools, system setups, and brand-new features.

Live showcases of new features: Quoting, Dispatch, Timecards, Invoicing, and Customer Portals/QR
Practical takeaways to boost team productivity on Day 1
Dedicated Business System Roundtables matching your exact ERP (eBS, Softbase, Microsoft)

Tinnacity Talks Panel

Hear From the Leaders Using Tinnacity

Real-world insights and practical strategies shared directly by industry peers.

Tinnacity Talks LIVE panel featuring John Truss (Lift Power), Daniela Underwood (MHI), and Derek Zarosky (Southern Field Maintenance)
Keynote address by OSU Professor Nate Craig on AI in operations
Customer-led sessions including Hugg & Hall’s tech approach, WD Matthews' Incentive Program, and Customer Success Stories

PEER & SPONSOR TIME

Connect, Network & Collaborate

Build valuable industry relationships and explore high-impact partner solutions throughout the event.

Connect with leading sponsors including TVH, Henry North, Trin Docs, VSimple, MWN Consulting, MHEDA, and TARGIT
Unwind at Monday's Welcome Reception and Tuesday night's event at PINS Mechanical
Exchange best practices during dedicated business system roundtables and networking lunches

With Thanks

2026 TUG Sponsors.

MHEDA

MHEDA is the Material Handling Equipment Distributors Association, a 501(c)(6) nonprofit trade association dedicated to serving all segments of the material handling industry. For more than 70 years, MHEDA has helped companies and their employees strengthen their businesses through leadership development, networking opportunities, benchmarking data, career growth resources, and industry best practices. The MHEDA community brings together industry professionals to share ideas, build relationships, and stay ahead of emerging trends impacting the future of material handling.

Henry North

Henry North is a recruiting partner built by material handling and automation industry insiders, not traditional recruiters. We understand the ecosystem because we’ve lived it, from forklifts and automation to systems integration and industrial sales. Coast to coast, we help great organizations secure the talent they need to win in today’s market, from technicians and sales professionals to senior executives. Unlike most search firms, we operate as true partners with flexible engagement models ranging from one-off searches to deeply embedded recruiting support that acts as an extension of your team in the market.

MWN Consulting LLC

MWN Consulting provides technology support for small and medium sized businesses.

TARGIT Forterro

Trusted by 140+ dealers since 2022, TARGIT is a business intelligence (BI) platform built specially for heavy equipment dealers — cut costs, reveal inefficiencies, and improve margins with actionable insights in minutes while bringing sales, service & finance together in one platform. Combine data from all your core systems, including DMS, ERP software, and every other data source, then transform it into automated reports and dynamic dashboards that measure your most important KPIs for finance, fleet management, parts & inventory, sales, service, and more. Plus, TARGIT’s team of equipment industry experts provides strategic guidance and recommendations at every step of your TARGIT journey, from initial implementation to the ongoing evolution of your solution.

Vsimple

Vsimple deploys coordinated systems of purpose-built AI agents that execute operational work across documents, communications, employees, departments, and existing business systems. Beginning with Sales Coordination, Vsimple helps organizations turn customer demand into accurate, fulfillable, and billable business faster, process more volume with existing teams, reduce preventable errors, and give skilled employees more time for customers, decisions, and growth. Every Vsimple Role is configured, launched, monitored, and continuously improved through the company’s Embedded Execution Model. Headquartered in Louisville, Kentucky, Vsimple serves industrial organizations across equipment distribution, manufacturing, construction, and related markets.

TrinDocs

TrinDocs is AP automation as unique as you — tailored by your business needs, powered by AI + ML.

TVH

TVH is a leading parts specialist in the material handling, industrial, and construction equipment industries. Our extensive inventory provides access to more than 50 million part numbers, making us one of the most well-respected names in the industry. With 18 locations throughout North and South America and 90 locations globally, TVH is the one-stop shop for multiple equipment types.

TUG Gives Back

Forward Together.

This October at TUG 2026, we're uniting for a cause. In honor of Breast Cancer Awareness Month, every attendee will receive a commemorative t-shirt, and a portion of your registration fee will be donated directly to the Stefanie Spielman Comprehensive Breast Center to fund vital research.

Let's connect, learn, and drive hope forward together!

Learn About the Fund

What to Expect

The TUG 2026 Agenda.

The Night BeforeMonday, October 12, 2026

Sponsored Welcome Reception: Kickoff Cocktails

Grand Event Center7:00 PM – 9:00 PM

Join Team Tinnacity and your fellow industry rockstars for an evening of cocktails, light appetizers, and great conversation at the TUG Welcome Reception, sponsored by Henry North. Whether you're a TUG veteran or this is your first time in Columbus, all are welcome to swing by, grab a drink, and catch up before we hit the ground running the next morning. It's the perfect way to bridge the gap between travel day and showtime! Hope to see you there!

Day 1Tuesday, October 13, 2026

TUG General Sessions & Live Panel

Grand Event Center9:00 AM – 4:00 PM

Join us for a full day dedicated to knowledge exchange, collaborative learning, and industry connection. Hear directly from a panel of Tinnacity clients as they share diverse perspectives on common challenges and discuss where the industry is heading. Plus, get an exclusive look at Tinnacity’s latest features, past-year achievements, and future roadmap.

Sponsored Networking Event: Let Loose Tuesday

PINS Mechanical Co. – Downtown Columbus7:30 PM – 9:30 PM

Pins Mechanical Co. is a social destination that blends a retro, industrial vibe with a high-energy "active entertainment" experience. It's designed to be a "grown-up playground" that focuses on analog gaming, craft cocktails, and a communal atmosphere. Join us for a relaxed atmosphere of Duckpin Bowling, Classic Arcade Games & Networking with industry professionals, sponsored by TVH. Come join the fun! Alcoholic & Non-Alcoholic drinks provided.

See More of Day 1

Day 2Wednesday, October 14, 2026

Sponsored Breakfast & Bourbon with Vsimple

Grand Event Center8:00 AM – 9:00 AM

Enjoy your warm breakfast and coffee while the Vsimple team raffles off some top-notch Kentucky bourbon. Be sure to enter to win before 8:55!

Focused Sessions & Keynote

Grand Event Center9:00 AM – 3:00 PM

Round out your TUG experience with an action-focused final day. We’ll kick off with a inspiring Give-Back event featuring a guest speaker from the Stefanie Spielman Foundation, followed by an eye-opening AI keynote from an Ohio State University professor. Next, dive into hands-on breakout sessions to swap ideas and real-world fixes with fellow power users. Finally, explore Tinnacity's latest features so you can head home with actionable insights to streamline your workflow and boost your bottom line.

Keynote Speaker

Nate Craig

Professor, The Ohio State University Fisher College of Business

Nate Craig is a professor at The Ohio State University's Fisher College of Business researching artificial intelligence, machine learning, and business analytics. Nate will share and discuss how deploying AI technologies can help your organization achieve its goals, drive innovation, and gain competitive advantage while addressing potential operational, technical, and ethical challenges.

See More of Day 2

Where to Stay.

Please note that hotel accommodations are not included and must be arranged separately. There are several options near the event location. Team Tinnacity is staying at The Courtyard Columbus OSU, which is connected to the venue.

The Grand Event Center is less than 10 miles (about a 15-minute drive) from John Glenn Columbus International Airport.

Courtyard Columbus OSU

Connected to the venue

Team Tinnacity is staying here

The zero-commute option. While rooms are standard, you can't beat stepping straight from your room into the event without ever putting on a coat or waiting for a ride.

Hyatt Place Columbus OSU

0.1 miles away · ~2 min walk

The "Cozy Corner" Layout

Just a two-minute walk from the venue. Features spacious room layouts with dedicated lounge seating, hot breakfast included, and round-the-clock casual dining options.

Staybridge Suites Columbus-OSU

0.2 miles away · ~4 min walk

Full Kitchens & Real Fridges

Great for extended stays, offering full suite layouts with fully equipped kitchens (full fridge & stovetop), complimentary hot breakfast, and extra room to spread out.

Relive It